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Friday, 9 September 2011

Pesky SMSes/calls: What YOU can do - Business

Meghana Biwalkar in Mumbai

How many times have you dropped something important to take a phone call only to find a telemarketer on the other side? Several times, right?

Well, the good news is that you can now finally bid goodbye to these pesky calls and SMSes, as the Telecom Regulatory Authority of India has issued the final deadline for the implementation of its directive against commercial calls. It's September 27, 2011.

Wasn't this supposed to happen in January, 2001? Yes, but, for now, the chances of this directive being a success seem quite high. Since the inception of the earlier Trai Regulation on Unsolicited Commercial Communications (UCC), unwanted pesky calls and SMSes have substantially decreased. Telecom majors, like Bharti Airtel, exited the bulk SMS business in July last year.

However, UCC SMS still remains an area of concern with other service providers.

This time round, Trai and the industry have worked together to implement a robust system that is designed to totally eliminate the problem of both voice and SMS UCC.

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