Tuesday, 27 September 2011

Thank you - TRAI for starting Permission Marketing Finally !

I was happy to get this email from a regular TeleMarketer (spammer) in my mailbox today.  Before I mark their mails in my spam mail box I thought I must congratulate and say thank you to TRAI.

I just wish that they are able to strictly able to implement the consumer freedom from these uncouth marketers who had no regard for our privacy and would think it was their birthright to continually disturb our peace and interrupt with their calls.

I know some would still resort to giving 'Missed calls' and I am sure the law would catch up with them.

The mail content was very encouraging and read the bottom - last line !!!

 

As per the revised guidelines of Telecom Regulatory Authority of India (TRAI), mobile / telephone users registered in DND category will not get any promotional SMS/calls unless they register their preferred category of receiving these. Accordingly, from 27-SEP-2011, you will not be able to receive SMS/calls pertaining to our services if your number is in DND.

And if you wish to continue to receive SMS /calls for promotional offers from MakeMyTrip, please register the category ‘Tourism and Leisure’ as your preference with your telephone/ mobile service provider. For registering this preference, all you need to do is:

  • Simply SMS ‘START 7’ and send it to 1909 (Toll Free) or
  • Call 1909 (Toll Free) from your registered phone number and follow the IVR process, or
  • Visit your telephone / mobile service provider’s website to register your preference.

We’ll however continue sending regular emails to help you keep abreast with our latest offerings.

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