Thursday, 28 July 2016

Funny Definition of the Day - Corporate

TERM OF THE DAYJULY 27, 2016
attribute
f   t
1. Marketing: A characteristic or feature of a product that is thought to appeal to customers. Attributes usually represent a manufacturer's or a seller's perspectiveand not necessarily that of a customer. Attributes of instant coffee, for example, may include its aroma, flavor, color, caffeine contentpackaging and presentation, price, shelf-life, source, etc. Attributes have only two ... Read more

USAGE EXAMPLE
The marketing campaign highlighted the attribute that they believed would convince the most potential consumers to purchase the product.
FUNNY DEFINITION OF THE DAY
What does "cooperate" mean?
Used of oneself, to enter into a constructive collaboration with another person. Used of someone else, to do exactly as one is told. (Gordon Burnside)
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Courtesy: newsletter - Businessdictionary.com
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