Thursday, 11 August 2016

#13 in C-Suitism is Holism

Holistic :
  • PHILOSOPHY : characterized by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole.
  • MEDICINE : characterized by the treatment of the whole person, taking into account mental and social factors, rather than just the symptoms of a disease.
We would have met and heard the Holistic word more as a तकिया कलाम {takiya kalam} = CATCHPHRASE, CATCHWORD from the mouths of Managers, Consultants and C Suite Members where you would have always wondered why in @#$% are they using this and it is appropriate and relevant :) . 
Holism as a
  • PHILOSOPHY : is the theory that parts of a whole are in intimate interconnection, such that they cannot exist independently of the whole, or cannot be understood without reference to the whole, which is thus regarded as greater than the sum of its parts.
  • Holism is often applied to mental states, language, and ecology.
  • MEDICINE : the treating of the whole person, taking into account mental and social factors, rather than just the symptoms of a disease.
Students of Marketing would have always been thrown off-guard by Professors who use this Catch phrase but what it means is :
Holistic: A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company's commercial activities.
And here indeed, I like this definition

Read more:http://www.businessdictionary.com/definition/holistic-marketing.html
And Holism remains:
Systems worldview or methodology based on the observation that a whole is greater than the sum of its parts, displays properties (called 'emergent') neither possessed by its components nor anticipated from their analysis, and that the nature of a thing or a complex system cannot be understood by breaking it apart but only by looking at in its totality. Opposite of reductionism.

Read more:http://www.businessdictionary.com/definition/holism.html
I just thought, Holism would be useful for the C Suite Members to know in its 'Totality' :) so that they are not caught off-guard by the new breed of Consultants adept at throwing Catch-phrases and new jargon. 
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